In this week’s Social Signals we look at how Influencers challenge the way L’Oreal’s creates products now and five of the best-branded content campaigns from September.
Meanwhile we make way for the launch of Twitter’s Moments global rollout, Snapchat's Spectacles and Facebook's Marketplace. If that's not enough to get the creative juices flowing at your next brainstorming session we discover how Indian e-commerce giant Flipkart utilised 360 video to run a treasure hunt to launch it’s annual flagship sale.
Finally, our video of the week sees lifestyle vlogger Casey Neistat flying first class with Emirates and notching up 18 million views in the process and in case you missed last week’s edition essential reading was 5 reasons to adopt a video first content marketing strategy. You know you want to !
L’Oréal: how influencers are ‘challenging’ the way it creates products and campaign
With the creation of the Beauty Squad L’Oreal is deepening its ties with influencers and this fascinating article that goes behind two of it's new campaigns and underlines how influencer marketing has given the brand more credibility and relevance to its consumers.
Read the article here
5 of Septembers Best Branded Content Examples
Brands were always going to newsjacking the election season, but 2016 is the first presidential election that they’re doing so all over the internet with branded content. The 5 examples of the best-branded content from this month showed, some brands have done it just right.
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Snapchat Releases First Hardware Product, Spectacles.
Evan Spiegel, Snapchat CEO calls the video-sharing sunglasses “a toy” but sees an upside to freeing his app from smartphone cameras. This in-depth WSJ magazine article is a look at the vision behind the product and an insightful analysis of the growth of Snapchat.
Read the article here
Everything you need to know about Twitter's new Moments feature
Twitter Moments enable users to curate and stitch together multiple tweets into slideshow-like stories which is and is now available to all Twitter account holders. This handy article from the guys at Buffer provides some great examples that will have you using these feature for your account in no time at all.
Read the article here
How Indian E-commerce Giant Flipkart developed a 360 video treasure Hunt for it’s annual flagship sale
On the surface, Indian online retailer Flipkart’s first foray into Facebook 360-degree video is a tour of the company’s Bengaluru headquarters. But it’s also a treasure hunt for viewers looking to land deals at its annual flagship sale.
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Facebook introduces Marketplace to Buy & Sell in your local community
Giving Craigslist a run for its money Facebook this week has introduced Marketplace, a logical development from all the Facebook groups that have been operating doing just this for a while now.
Read the article here
Video of the Week -The $21,000 First Class Airplane Seat
18 million views and counting this is Influencer Marketing at its finest with Lifestyle vlogger Casey Neistat giving us the low down of what's on offer in Emirates 1st Class in his own goofy style.