Customer Segmentation

Understanding your audience is an essential first step before any online engagement. Evolve helps you build a set of customer segments so you can reduce wastage and optimise targeting.

• In-Real-Life Customer Profiling: Creating an in-real-life (IRL) set of customer profiles (demographic, psychographic, media, retail habits) of your target consumer using 'hard data' tools such as Roy Morgan.

• Social Media Audience Profiling: Evolve analysts are experts at segmentation tools such as Sysomos to create social network profiles of your target consumer.

• Holistic Customer Segments: Evolve blends offline (IRL) profiles with online ones. Optimised for your digital campaigns.

Brand Monitoring

Who is talking about your brand? What are their online habits? Let Evolve dig into the data and analyse volumes, sentiment and create social insights for each of your brands.

• Social Brand Snapshots: Tracking of mentions, volumes, sentiment analysis, conversation themes and trending topics by brand.

• Channel Share Trends: Tracking brand activity across social networks — Twitter, Facebook, Instagram, blogs, forums, apps, communities, and private groups.

• Viral Alert Services: Tracking for marketing campaigns with a large volume of mentions to be monitored in real-time.

Location Targeting

What are people saying and doing on social in my business locality? Location adds another layer to the profile of your target audience. Let Evolve use proprietary tools to drill down to the postcode level. Services offered include:

• Geo-Trend Snapshots: Monitor trending topics and influencers at any location, whether it is your retail premises or event. Find out who is posting online.

• Popular Venues List: Identify the locations that people are talking about and checking-in to.

• Location Based Customer Profiles: Develop customer segmentation for a defined geographic region; then use for targeting in promotional events.

Influencer Mapping

What groups and individuals are influential in your category? Evolve use audience data, as well as applying an understanding of who is a cultural fit for your brand and business. We then present you a list of suitable influencers and evangelists.

• Brand Champions Profiling: Identify Heavy Brand Users & Evangelists.

• Category Innovators Reports: Find Category Leaders who have high followings in your category.

• Market Gatekeepers List: Secure mainstream media pros with high social reach who are seen as the market leaders.