Community Management

Modern users want to interact with companies via the channels they use most commonly — social networks. As a result, community management is often the first interaction with a company. Evolve can assist to establish current response rates and implement a new structure that improves current customer service.

• In-house or Outsourced Community Management: Evolve can help you review a range of options and people at different budgets to create the optimal structure for responding to social media customer enquiries, as well as for posting content.

• Ongoing Page Analytics & Monitoring: Community manager roles encompass research elements, including the tracking of page metrics and related insights. Tracking occurs on each of your social networks and pages, as well as across content types and social advertising. Evolve can assist with these.

• COMMUNITY MANAGEMENT: CASE STUDY (SCULPTURE BY THE SEA): Evolve has helped drive the highly successful Artist Advocacy campaign for the past 3 years.

Lead Management 

Running paid social and re-targeting campaigns on Facebook is where many clients progress once they have moved beyond having a basic Facebook page. The next step is to turn fans and likes into leads and sales. Evolve does this by:

• Social-CRM Implementations: In order to convert a Facebook like into an off-line sale and lifelong customer, there needs to be an integration with or creation of a social CRM system so the different company databases talk to each other.

• Lead Management Campaigns including Landing Page Development: Facebook Lead Ads is an example of advertising solutions Facebook has created that move beyond brand or reach objectives. Evolve can help with all facets of your Facebook lead campaign including generating various landing pages to optimise conversion.

• Social Sales Channel Establishment & Maintenance: Evolve can advise on a range of pure online sales models for retailers, financial services, telecommunications, travel and property.

LEAD MANAGEMENT: CASE STUDY (MERITON): Evolve developed a Facebook lead management plan for Australia's most successful apartment developer.

Paid Social

The majority of Australian consumers are on Facebook daily, many spending hours a day. Younger audiences are equally on Instagram and Snapchat. Business leaders use Twitter and LinkedIn. These groups can be cost efficiently targeted as part of your online media mix. These include:

• Custom/Lookalike Audience Set-Up and Maintenance: Following from customer segmentation Evolve sets-up your target consumer groups into the relevant social network's (mainly Facebook's) Custom Audiences. These can then be used to A/B test different ad creative before investing substantial marketing funds.

• Social Media Advertising & Retargeting Campaigns: Optimising social media ad buys and objectives across different social channels and audiences: Facebook, Twitter, LinkedIn, and range of retargeting and programmatic ad networks.

• Native Advertising Formats & New Types of Video Ad Formats Development: The IAB document standards used by internet industry including for native advertising. Groups such as Facebook are pushing new video formats such as Canvas. Evolve keeps track of daily updates and delivers best results for clients.

Social Media Training

Evolve believe in leaving social media knowledge in-house and aims to help businesses use social media, mobile and digital channels more effectively. We are hands-on in leading digital face-to-face training for your team. Services offered include:

• Team Training & Workshops: Delivered offsite at a top location, or in-house at your office or our agency, Evolve deliver specialist social media marketing training sessions. Rather than provide a cursory review of industry news, training is conducted in core industry functions such as content marketing, community management, social media strategy and social network channel-specific knowledge transfer (Facebook, LinkedIn and Instagram).

• Recent Evolve training sessions have included: "How to build and manage a thriving Facebook Community" & "Engagement Best Practices".

SOCIAL MEDIA TRAINING: CASE STUDY (CRICKET AUSTRALIA): Find out how Evolve developed a social media management plan to drive more participation of women in sport.