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Welcome to the 21st Social Signals newsletter your fortnightly feed of curated articles and insights from the world of Social Media, video and content marketing.
This week fresh from our trip to American Samoa we share with you the secrets to live-streaming success and the latest social insights from SMW New York.
And if that's not enough to wet your appetite we dial you in why Instagram will overtake Facebook and what content trends are rocking the world of fitness.
Live-streaming on social platforms was hyped as the next big thing three years ago when Meerkat and Periscope were the new shiny social media platforms of choice. Since then, Facebook, Instagram and You Tube have all launched their own live services. But just how far have we come with ‘live’ and what are the opportunities for brands when you’re already producing other video content? Where does is fit into your day-to-day marketing activities?
Welcome to Social Signals No 20, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we find out how the #metoo hashtag went viral, how Maybelline is winning at social, and argue why you should think of content as a relationship and not a product. We ask the question which is better Facebook advertising or Influencer marketing? And show you how you can lead a better digital life with your very own 8-day digital detox program
Welcome to Social Signals No 18, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing.This week we find out find out from digital marketer Dennis Yu why the one-minute video is the best way to promote your brand on social media and highlight the news from Vidcon in LA & the best creative from the Cannes Lions Awards.
We’ve spent the last few months tracking the key developments in video technology, shooting, and editing techniques, and aligned them with important recent changes within the dominant social media platforms as well as the latest data on audience and consumer behavior to produce The Brands guide to creating the winning recipe with Social video.
Welcome to the Social Signals No 15 your weekly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we explore why Stories is being heralded as the new social newsfeed and we look at the new storytelling principles you need to know as we transition from the age of information to what Facebook’s Megan Summers calls” ‘The age of experiences”.
Welcome to the Social Signals No 14 your weekly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing.
This week we examine the latest trends in visual content marketing and examine some of the key insights from this year’s Social Media Week in New York with a focus on social video and the changing face of TV.
Welcome to Social Signals No 12 your weekly feed of insights and what’s hot from the world of Social Media, Video and content marketing. This week we get stuck into 2017 with some great research on the state of Social Media and on the Future of Influencer Marketing, whilst McDonald's kicks off the new year by leading the charge using Instagram live and we learn how to give your content wings
Welcome to Social Signals No 8 your weekly newsfeed of insights of what’s hot from the world of Social Media, Video and Content Marketing.
This week we mourn the death of vine, and the birth of Vine’s creator’s new app Hype. We find out how Buzzfeed’s Tasty channel mastered social video and look at how Instagram is gearing up for shopping on the platform.
In this week’s Social Signals we look at how Influencers challenge the way L’Oreal’s creates products now and 5 of the best-branded content campaigns from September. Meanwhile we make way for the launch of Twitter’s Moments global rollout, Snapchat's Spectacles and Facebook's Marketplace
Welcome to the Social Signals No2, this week we get a look behind the scenes of viral video sensations UNILAD, whilst Sony begins trialing 360 Ads on Snapchat and
The latest project for Evolve Social content team, this Meriton video goes behind the scenes and finds out what goes into a development of this size and shows the end result.
