We believe that true influencer marketing needs to be defined as creating value for all players in the activity: brands, influencers and audiences.
At Evolve we help people fall in love with brands by building authentic relationships between brands, creators and their audiences.
Whilst most of the conversation is focussed around Instagram and simple product placements.
Our experience is that the best results come from creating unique, bespoke content that is tailored to specific audience whether that is on Instagram, YouTube and more niche platforms, such as TikTok.
Evolve has its own unique Influencer marketing methodology and bespoke marketing platform Mapkats which will enable your brand to:
Discover influencers & create a shortlist for review.
Reach-out & make offer to collaborate with Influencers from our shortlist.
Create & activate brand promotions/experiences
Measure the media value of posts & refine for future offers and repeat.
Out strategy is simple:
Reach target audiences with great content, via Influencers and Strategic Partners.
Amplify Consumer Reach with organic tactics, ads, and Influencers.
Develop highly engaged brand communities across social media channels.
Nurture, engage and reward brand communities to develop deep levels of emotional connection and advocacy.
Establish the brands as loved icons in their communities and let consumers take ownership and elevate them to become leaders in their categories.
Direct community interest into sales channels and key calls to action.
These activities will enable your brand to:
Grow brand reach
Build audience & your social media presence.
Boost brand awareness of promotions.
Drive people to location & stimulate sales.
Create a data base of influencers to work with.
This can then be supplemented with other brand marketing activities such as branded video and social advertising depending upon how much you want to dial up your marketing activity.