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Influencer marketing
Welcome to Social Signals No 20, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we find out how the #metoo hashtag went viral, how Maybelline is winning at social, and argue why you should think of content as a relationship and not a product. We ask the question which is better Facebook advertising or Influencer marketing? And show you how you can lead a better digital life with your very own 8-day digital detox program
Welcome to Social Signals No 19, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we find out the essential social pillars you should use when creating video, how to use video more effectively on Instagram, and how to inject more emotion into your content. Our must-read article this week comes from experienced marketer Josh Spector who outlines his ultimate guide to growing your audience online.
Welcome to Social Signals No 18, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing.This week we find out find out from digital marketer Dennis Yu why the one-minute video is the best way to promote your brand on social media and highlight the news from Vidcon in LA & the best creative from the Cannes Lions Awards.
Welcome to the Social Signals No 15 your weekly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we explore why Stories is being heralded as the new social newsfeed and we look at the new storytelling principles you need to know as we transition from the age of information to what Facebook’s Megan Summers calls” ‘The age of experiences”.
Welcome to the Social Signals No 13 your weekly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we get ready to go big with our content marketing in 2017 and we talk social video metrics. We rule the roost over the recent Superbowl17 Ads and ask the question which ones delivered and which ones didn’t?
We take a look at five ways the new era of social location marketing can help event organisers and retailers create more relevant brand experiences to shape the consumer journey.
Welcome to Social Signals No 12 your weekly feed of insights and what’s hot from the world of Social Media, Video and content marketing. This week we get stuck into 2017 with some great research on the state of Social Media and on the Future of Influencer Marketing, whilst McDonald's kicks off the new year by leading the charge using Instagram live and we learn how to give your content wings
With a rise in numbers on Instagram to over 5 million monthly users in Australia and rates of engagement 18 times that of Facebook, Instagram has become an avenue more and more Australian brands are participating on.
MD David Wesson took part in the Naturally Good Expo at The Horden Pavilion Sydney. Watch the video to see him talk about the opportunity of using Social Location marketing to convert fans and followers into In-store customers.
In this week’s Social Signals, we've got a mixed bag of goodies for you, from the best Buzzfeed images and why they went viral & why video is the future of marketing! We also uncover how Woolworths has turned to Augmented Reality to engage with Aussie kids and Adidas is attempting to redefine influencer marketing through Dark Social.
In this week’s Social Signals we look at how Influencers challenge the way L’Oreal’s creates products now and 5 of the best-branded content campaigns from September. Meanwhile we make way for the launch of Twitter’s Moments global rollout, Snapchat's Spectacles and Facebook's Marketplace
Welcome to the Social Signals No2, this week we get a look behind the scenes of viral video sensations UNILAD, whilst Sony begins trialing 360 Ads on Snapchat and
