Tripled NSW Waratah's Facebook Fans to over 100k and increased membership by 28% acquiring over 4,000 New memebers within a 3-month period.

“Working with Evolve was easy, they provided us with the framework to run our social program for seasons to come.” Their knowledge and expertise of the social space combined with their passion and enthusiasm throughout the year made them a pleasure to work with.”

— Megan Skippen, Head of Fan engagement, Waratahs Rugby

THE BRIEF

Challenge: NSW Waratah’s brief was to leverage social media to increase membership and build community of fans. The sporting team needed to increase their online and social reach in order to funnel a larger number of fans to become members.
Strategy: Track online conversations around NSW Waratahs, identifying themes and triggers to participate and convert online fans into paying members. Evolve then conducted a Customer Segmentation and Conversation Themes social media research report.
Result: Using the consumer insights to develop an online promotional strategy to promote benefits of Waratah's membership and convert new members cost effectively. A successful viral promotion was created: ‘Win a season pass for you & four Mates’. End result, Evolve helped triple Facebook fans to over 100k.