B2B Content Marketing Campaign drives a 300% increase in social media reach & press coverage.

“Working with us in Sydney, New Zealand, and American Samoa, Evolve, was a great partner to have on board. Always reliable and easy to work with, they delivered great video content that not only significantly boosted press and social media reach, but also expertly communicated our project business benefits to key stakeholders, customers, and partners in each territory.””

— Ludovic Hutier, Director

THE BRIEF

Challenge: To increase awareness of the HAWAIKI’s transpacific cable system linking Australia, New Zealand, Hawaii and the US West Coast and promote customer and stakeholder relations.
Strategy: To create a premium B2B content program that would outline the projects vision and highlight its impact across the South Pacific region.
The Campaign: Working In conjunction with AwesomTech Media, Evolve produced a series of video and bespoke photographic content on location at each of the marine landing sites, and press launches in Australia, New Zealand and American Samoa.
These assets included a series of social media optimised partner, customer, and community interviews that were used for press, shared with local partners, and disseminated through Hawaiki’s own social media and digital channels.