Welcome to the Social Signals no3 your weekly feed of curated articles and insights from the world of Social Media, video and content marketing.
This week we get up close and personal with Facebook Chatbots, whilst home Sound System pioneer Sonos debuts some very clever Mini Ads, Nordstrom takes us on a 360VR rooftop fashion show, and Spike Jonze takes us out of this world with our Video of The Week from Kenzo World’s new fragrance.
All this and more when you cast your eyes over this week’s news stories to inspire and inform courtesy of the team at Evolve.
How Facebook Chatbots can Revolutionize your Social Media Strategy
Along with VR and AR, Artificial intelligence is one of the 3 main growth areas that is starting to disrupt marketing as we know it and brands should be keeping an eye on.
Chatbots like Chotu on Facebook messenger has the potential to take your social customer service to the next level by not only working smarter but being able to scale your customer interactions and provide insights at the same time.
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The Sonos Home Sound Systems Mini Social Ads Every brand should take notice of!
This series of Mini-Ads get our vote for best social video execution of the week by focusing on everyday Wi-Fi Hi-Fi problems and providing simple solutions all served up in a 15 second Ad format. By identifying key pain points Sonos have created a set of simple but highly effective ads to help sell their product in an engaging way using the power of short-form video.
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Take yourself on a 360 tour of Norstrom’s a Toronto rooftop fashion shoot.
If you had any doubts about the possibilities of VR video to engage fans, check out this cool 360 video from Nordstrom to raise awareness of their new store opening in Toronto. Wait for the drone ending and if you’re interested to find out more about how to use this type of video for your brand we’d love to hear from you.
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These 11 Brands Are Already Using #Instagram’s New Zoom Feature
At last Instagram have updated the app with a zoom feature on images and brands have been quick to jump on how they can take advantage of this new feature.
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Bring Your Messenger Conversations to Life with Instant Video
What Facebook is very good at is integrating other products features, in this case, skype video into the Facebook ecosystem and ensuring that as well as sharing public posts you can also now have meaningful one to one interactions to help take your social customer service to the next level. Watch this space as Facebook rolls out more messenger features incorporating live video.
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10 Must-Read Content Marketing Interviews with Major Brand Marketers
Lot’s of great insights here from the likes of Visa, Xerox, Facebook, LinkedIn Marketing Profs, The Content marketing institute curated from the most popular 2106 posts on the Top Rank marketing blog that have you running for the notepad.
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Video of the Week -Kenzo World: The New Fragrance
Going viral this week is Spike Jonze’s new Ad for Kenzo is one of those ads that is not only different but makes you smile and think about how you express yourself as an individual which I am sure will help sell lots of perfume as well as launch the career of Leftovers actress Margaret Qualley. Enjoy!