Social signals is back after a hiatus and jam packed with some great content for you to get your teeth into. Since we last spoke there’s been lots going on at Evolve, we’ve revamped our website, produced a new showreel and grown our team to increase our video production capability in response to market demand.
Indeed, it’s full steam ahead in 2020 as we get skill up for the marketing challenges the new decade will throw upon us. Are you ready?
Win a free event video for your brand
Calling all Sydney based companies! Are you hosting an event in the next two months?
Evolve is celebrating 2020 by offering one lucky brand a free ½ day event video subject to terms and conditions.
Maybe you’re a PR company looking to promote a client’s event or a small business owner that would like to utilise video more as part of your sales and marketing mix?
How to create video content that drives sales
Are you struggling with creating video content that actually drives sales for your company?
Ask yourself, how does your company truly see video right now? Or maybe you’re not sure which departments budget it should come out of?
Video is, in fact, a really powerful SALES tool. It should come out of your sales budget.
Five steps to creating a culture of video marketing within your company
These five steps below can take your company from resistance to a culture where everyone is using video as part of their daily sales & marketing function.
The sales team will be using videos every single day and everyone in your team is creating video with enthusiasm."
How Gen Z is influencing Social video in 2020 and what marketers need to know
Mikey Dunn from Social media Today takes a look at the social video viewing habits of Generation Z, spanning YouTube, the popularity of vlogs, educational video, vertical Snap Original programming and TikTok.
He advises marketers that, "if you're looking to connect with younger audiences, shorter, purpose-created content may perform better.
Social Video Trends: Marketer Insights for 2020
According to the Social Video Trends: Consumer Insights for 2020 report, video ads were the #1 way consumers discovered a brand they later purchased from.
500 marketers were surveyed to find out how they’re using video on social media to connect with customers, how consumers prefer to connect with brands online, which platforms they spend their time on, and what drives them from discovery to purchase.
Trends to Help Your Brand Connect with Culture in 2020
With consumers demanding transparency, personalization, and authenticity, it is more important than ever for brands to develop their campaigns around shifts in consumer behavior, beliefs, and key cultural moments.
In support of this, Twitter analyzed billions of tweets from January 1, 2016, to June 30, 2019, and condensed them into 6 overarching themes underpinning fundamental shifts in culture
Video of the Week – Evolve 2020 Show Reel
Hot of the press our new 2020 reel which includes our best work to date for the likes of Meriton Suites, Sanitarium Foods, Hawaiki cable, The Australian Beer Co and Sculpture by the Sea all to a pulsating soundtrack.
Watch with the sound on for the full experience.