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Welcome to Social Signals No 20, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we find out how the #metoo hashtag went viral, how Maybelline is winning at social, and argue why you should think of content as a relationship and not a product. We ask the question which is better Facebook advertising or Influencer marketing? And show you how you can lead a better digital life with your very own 8-day digital detox program
We take a look at five ways the new era of social location marketing can help event organisers and retailers create more relevant brand experiences to shape the consumer journey.
With a rise in numbers on Instagram to over 5 million monthly users in Australia and rates of engagement 18 times that of Facebook, Instagram has become an avenue more and more Australian brands are participating on.
MD David Wesson took part in the Naturally Good Expo at The Horden Pavilion Sydney. Watch the video to see him talk about the opportunity of using Social Location marketing to convert fans and followers into In-store customers.
In this week’s Social Signals, we've got a mixed bag of goodies for you, from the best Buzzfeed images and why they went viral & why video is the future of marketing! We also uncover how Woolworths has turned to Augmented Reality to engage with Aussie kids and Adidas is attempting to redefine influencer marketing through Dark Social.
